While my husband was waiting for the check, I went up front to buy a dessert at the chocolate/dessert take-out counter. (The restaurant is very noisy, with no sound absorbing material in the lofted space.) She returned with two tiny pitchers of the requested additional dressing. Our server apologized for misunderstanding the order. We ordered one grilled salmon salad to share we were served TWO large salads - salmon nicely grilled, served hot and tasty on a large bed of chopped romaine lettuce - necessitating us to question whether the salad had been dressed. There was an absence of a bread basket (baguette?). So non-French! Taste: average and not piping hot. The onion soup au gratin was placed in front of me with soup slopped on the under-bowl plate. The server was clearly still learning her job! No drinks were listed on the menu and the server failed to ask us what we wanted. When we were finally led into the bar/dining room to a tiny two-top, there was additional waiting for a server. Additionally, during our wait, a group of four that arrived after us were seated. Several times during our wait, the hostess returned to inform us that the people at the table "for us" were 1) finishing 2) finished 3) still chatting and 4) leaving.
"Do you mind waiting?" The cold, rainy day gave us the patience to wait for a table. The hostess preceded to "unload" on us that there were two pre-paid groups and there were limited tables left for lunch. with French restaurants in France hence our unmet expectations were based on experience.) Upon entering, we requested a table for two for lunch. My husband had found this eatery via an online search of "French" restaurants in Naperville - no reservations accepted. With that said, the following is a description of my husband’s & my experience at Le Chocolat:
We are also proud of the audacity of our client. The DNA of the brand is to work with many different artists, so the campaign had to reflect this diversity, while also keeping a common “frame” from one execution to another. They have all been amazing.įavorite details: It will sound really “marketing centric,” but our biggest pride is that we were able to do something creatively crazy, while keeping the heart of the product in mind. But when we see the result and the chemistry we had with the seven chosen illustrators-Laurène Boglio, Hubert Poirot Bourdain, Simon Bournel-Bosson, Beatrix de Gevigney, Leonie Despres, Charlotte Molas and Clément Soulmagnon-we have a feeling that we made the right choices. It was sometimes heartbreaking to decide to not select this artist or that artist.
Le chocolat full#
This self-humor makes up the base for our strategy: making fun of France to invite people to only keep the best of this country, which includes Le Chocolat des Français bars and the positive clichés illustrated on the packaging.Ĭhallenges: Selecting the artists for the project because France is full of really talented illustrators. It creates a refreshing relationship and a strong connection with the audience. Reasoning: Self-humor is the best kind of humor because it allows you to say things that everybody agrees on, but nobody dares to say out loud. The high-quality illustrations are the first things that hook and catch our audience’s attention. Responses by David Philip, copywriter and Olivier Mularski, art director, TBWA\Parisīackground: For Le Chocolat des Français’s new ad and packaging campaign “Keep the Best in France,” we targeted people who love France, both people who live in France and tourists, and people who love art.
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